Confluence Digitals SEO services will help you rank higher on search results. We are experts in the field and will work with you and your goals to provide a tailored SEO strategy that will deliver results. To find out more on how we can improve your ranking on Google, Yahoo! Or Bing, give the SEO experts a call at Confluence Digital.
Professional SEO For Your Business
At Confluence Digital, we are the SEO company who you can trust to get your business’ website ranking across all search engines. Our experience in search engine marketing has seen our clients see growth in web traffic and conversions through our tailored strategies. When you work with Confluence Digital, you are not just hiring another SEO agency, you are investing in a partner who wants to see your brand succeed.
What Is SEO?
Search Engine Optimisation (SEO) is a technique that helps your website rank higher in search engine results pages (SERPs). This makes your website more visible to people who are looking for solutions that your brand, product, or service can provide via search engines like Google, Yahoo! and Bing.
SEO is a valuable tool for any business. It helps build brand awareness, build credibility with your audience and establishes a connection to current and future customers. Good SEO will give you an edge over your competition that will ultimately lead to more conversions and sales.
Search engine marketing is one of the primary sources of digital traffic for brands. SEO marketing works in synergy with other marketing efforts to provide greater brand awareness for your company. By ranking higher in search results, you are more likely to have traffic flow through to your website increasing your chances of conversion and acquiring new clientele that will have a positive impact on your bottom line.
How SEO Works
A search engine such as Google, uses bots to crawl through all the pages on the internet. The intention is to collect data and information about these pages and put them into an index. These indexed pages are then fed through a complex algorithm to analyse, taking into account thousands of factors to categorise and rank the pages to how they will appear on a search results for any query.
The purpose of SEO is to attract traffic to your website. Confluence Digital as your SEO agency will ensure this traffic is targeted and specific to your business so you are only receiving quality traffic that will lead to increased conversions, increased customers and increased revenue. This can be done by two ways;
Paid traffic – this is where you pay for particular keywords used in google advertising which will place your website higher on SERPs
Organic traffic – is a no cost way to increase your sites ranking on SERP. This is made up by a mix of optimising your website with relevant keywords, metadata, backlinks and alt tags
Learn how we can help you get the jump on your competition
How to help your SEO ranking
Onsite SEO
Build a SEO friendly website utilising onsite content to improve SEO rankings. Blog posts and web copy with a focus on relevant keywords will assist in this.
Backlinks
Have link worthy content that attracts other webpages to reference your content. This is known as backlinks and when your content is seen as an authority on a particular subject or keyword, this reference back to your site helps increase your ranking on search engines.
Technical SEO Audit
Ensure you are correctly using metadata to speak to search engines crawling your pages. Metadata is invisible communication used behind the site's HTML to communicate important information or request a specific action.
Metadata
Include alt tags on images and videos. These text descriptions on image or video content are crucial in allowing search engines to locate your pages in search results.
Reporting and Analysis
Reporting to be issued every month to determine progress and the next steps. Gap analysis will also be conducted to determine other opportunities.