Google Ads

We are specialists in Google Advertising

The team at Confluence Digital are specialists at Google advertising. Our strategies and expertise have seen our clients see dramatic increases in web traffic and conversions based on our Google ad recommendations. When you work with Confluence Digital, you are not just hiring another digital marketing agency, you are getting another partner who wants to see your business succeed.

What Are Google Ads?

Google ads are Google’s online advertising program. Through Google ads you can create online ads to appear on the following channels, Google Search, Google Display, Google Remarketing or Google Shopping. These ads can be set up to target directly to your audience or the audience you are wanting to attract to your business.  

The beauty of Google advertising is you control the spend of your campaigns. There is no minimum commitment or minimum budget. You have the flexibility to adjust your spend, when and where your ad appears or your targeted audience during the campaign which you cannot do with traditional marketing efforts.

With Google ads you also receive simple, easy to understand performance results from your campaigns via Google Analytics. These results provide valuable information regarding your campaigns’ ROI, total traffic to your website, total conversions and insights to improve current or future campaigns.

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Why Does My Business Need Google Ads?

How often do your queries in the office get met with this answer on a daily basis;

 “Why don’t you Google it?”

Google is the most popular search engine used globally. Google receives over 5 billion searches on its site daily. This makes Google also one of the largest markets for marketers so it makes sense to be advertising on the biggest and best platform available.

Greater audience targeting

Traditional forms of advertising like print and media really just target a broad range of potential customers who may, or may not have an interest in your business or services. With Google ads you have the same broad audience but you can now tailor your advertising to only target those who YOU want to target. This means all your spend is on targeting the right audience, not just any audience, increasing your chances of more conversions and more customers.

Audiences with intent

Your ad will appear to people who are specifically looking for a product or service that you provide. In affect, your customers are reaching out for you and you just need to be sure that they see you in front of your competitors. Through Google ads, you ensure that your audience sees you first.

Full control on advertising

You are in control when it comes to when and where to run your ads. You have the ability to pause and restart your ads at any time. You can make changes to the ads during campaign runs. There’s greater flexibility thus, greater control in Google ads over other forms of advertising.

Perfect for all budgets

What makes Google ads so great is you can run Google ads with any budget size. Whether you want to spend a few dollars a day or hundreds a day, Google ads allow everyone to get in the market to attract traffic to your website.

Build brand awareness

Google display ads are the best way to help build your brand's awareness and reach your potential audience.

Greater ROI

Because you are paying to target the right audience for your business, your return on investment will be higher compared to other marketing efforts.

Google Analytics

Great reporting, great insights in a simple to read format.

How Can You Help Me With Google Ads

At Confluence Digital we work with your business by developing a strategy that aligns with your business’ goals and ensures dynamic results to help your business grow. We are the Google ads specialists and will recommend campaigns that not only involve Google ads but also look at AdWords and Google Display Network to increase traffic and conversions.

Adwords

AdWords is where you bid on specific keywords to help boost your google ads in search results for that specific keyword or keyword term. It is a cost-per-click model (CPC) so you only pay each time your ad is clicked. Confluence Digital will research the right keywords that you should be paying for to maximise your Google ad campaign.

Google Display Network

Google Display Network helps you reach your targeted audience with display ads while they are browsing their favourite websites. The best example of this is ads you might see on YouTube videos. These are great for brand awareness and your consultant at Confluence Digital will advise the best way to utilise Google display ads for your campaign.
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