Facebook Ads

Facebook Advertising For Your Business

At Confluence Digital we can help you with planning and implementing successful Facebook Ads. When you work with Confluence Digital, you are not just hiring a social media marketer, you are getting another partner who wants to see your business grow and succeed.

What Is Facebook Advertising

Facebook ads are paid advertisements placed into Facebook news feeds, messenger apps and other associated platforms like instagram. These can be targeted directly to your audience and demographics. Working in much a similar way to Google ads, you set a budget and time to run your ads.

Facebook advertising helps marketers increase visibility for their ads and build greater brand awareness. It allows marketers to measure defined metrics and campaign goals helping them create better, more optimised campaigns in the future. Studies have shown that over 90% of social media marketers regard Facebook to be the most effective social media advertising platform.

How Will Facebook Advertising Benefit My Business

Facebook has over 2.4 billion users making it the biggest online community in the world. More than two-thirds of adults have a Facebook profile and spend an average of 35 minutes each day on the social media platform. This makes the platform a fantastic place to advertise and attract new clientele to your business. Let’s break it down why you should be Facebook marketing;

Campaign Control

Choose from multiple ad formats including Facebook Video Ads to create ads for lead generation, brand awareness, and direct sales. You have a powerful remarketing ability being able to call back visitors with the help of precise remarketing lists. This allows you to keep your audience engaged.

Attention

Users spend 35 minutes a day on Facebook and over an hour a day on social media in total. They click on 12 ads each month. Marketers can leverage this time to put the right ads in front of the right people at the right time to maximise their campaigns potential.

Targeting Options

Did you know that 54% of Facebook users are male? Facebook allows businesses to target users through a lot of filters. You can create your own custom audience target by location, demographics, age, gender, interests, hobbies, behaviours and much more.

Growing Audience

Facebook has 2.4 billion users, 1.8 billion are considered active users (log on at least once a day). Facebook is still growing their users at a rate of 7% each year.

Reporting & ROI

Facebook analytics for campaigns give great insights to the overall success of your campaign. On average cost-per-click (CPC) of $1.72 and Click Thru Rate (CTR) of 0.9% which is better than Google ads.
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How Do We Go About Setting Them Up

At Confluence Digital we are the Facebook marketing specialists. We work in tandem with your business goals aligning Facebook strategy with your other digital marketing efforts. Our process is one of transparent collaboration designed to set up your Facebook advertising, monitor results and provide valuable insights and recommendations to maximise campaign potential.  

Working with Confluence Digital we first set up a game plan for Facebook ads. We sit down with you and get to know your business. Who you are in the marketplace? What you are wanting to achieve. Who do you look to as your competitors? What’s the goals and mission statement of your brand? Once we know you, we work on building a winning strategy to set your facebook ads up for success and drive conversions and acquire new customers. Once we launch, we will provide you with regular reporting so you know exactly what is happening and how it’s performing.

Your success is our success and with Confluence Digital you can be sure that we will work to help your business achieve it’s marketing goals. To learn more on how we can help you, get in contact with the team at Confluence Digital.

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